Brand profile
Company
Scoretex GmbH, Bräunleinsberg 16, 91242 Ottensoos

Brand
HOT sportswear (established 1975)

Products
Hiking, trekking & leisure/urban trousers for men and women

Collection philosophy
functional products with a high level of comfort that are suitable for everyday use.

Rhythm of the collection
Two main collections p.a. (SS+AW), plus Flash; High share of NOS articles / approximately 60% permanently available

Collection scope
75 Article/colour positions ladies
45 Article/colour positions men
Maxime
100% customer orientation
Collection consistently geared to the needs of the target groups

Sustainability
Produced in Turkey & the Far East durability of the products sustainable qualities
certification (Amfori BSCI) & Bluesign

USP
Fit and size specialist for trousers

Positioning
Distribution in the outdoor and specialized clothing trade

Distribution strategy
specialist retail-oriented
Optimal bestseller management
Focus on fast-moving items that can be resupplied (35% of the assortment within 8-10 weeks)
EDI
POS
around 570 in Germany and 140 internationally

markets
90% of turnover is generated in Germany, Austria and Switzerland; furthermore Benelux, UK

size portfolio
Ladies: 17-25, 34-50, 72-88
Men: 23-30, 46-60,94-114

Production sites
Turkey, Far East

Corner price levels
Ladies:
Shorts: 59,99-69,99€
Bermuda: 69,99-79,99€
long trousers: 89,99–119,00€
Men:
Shorts: 59,99-69,99€ 
Bermuda: 69,99-79,99€ 
long trousers: 89,99-119,00€
Brand
authentic, modern appearance in line with the target group; emotional customer approach;
consistent & continuous communication of brand equity

Brand-Website
www.hot-sportswear.com
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram